Delta Corporation has been very impressed with the progress it has made with its new product line and the new marketing approach that you recommended and instigated. As a result, it is now considering expanding this approach for its other product lines, providing them with the ability to market and sell all of its products online. However, it has not considered the implications for its IT department in developing this type of plan. As the Social Media Marketing Consultant, you are familiar with integrating business and IT strategic planning. They have called upon you to provide advice. You need to:
- Explain what the company needs to consider if it is going to move to a more on-line approach for its sales and marketing activities. In particular, describe the consequences for its IT department and why they need to be involved in the planning phase.
- Given the likely increase in costs associated with this move, you need to outline the potential benefits and possible pitfalls of outsourcing the IT maintenance and development.
- Outline some strategic technology trends that the company may wish to monitor and consider for the future.
Finally, write about a company in Saudi Arabia and discuss whether they were able to align their overall strategy and their IT strategy. If they were successful discuss how they managed this alignment and what benefits they gained from doing so. If they were not so successful, explain how and why you felt that occurred.
Importance note to follow:
1. Your well-written report should be 4-5 pages in length, not including the title and reference pages. To make it easier to read and therefore grade.
2. make sure you clearly delineate each section of your answer so it can be matched with the relevant question.
3. Use APA7 style guidelines, citation reference at least four references as appropriate.
4. Make sure no plagiarism
5. In the attachment the related book chapter 12
ANSWER SUMMARY
If Delta Corporation is planning to move to a more online approach for its sales and marketing activities, there are several things that it needs to consider.
First, the company needs to consider the implications for its IT department. Moving to an online sales and marketing approach will likely require significant changes to the company’s IT infrastructure and systems. This could include upgrading or replacing existing systems, integrating new systems and software, and providing training for employees on how to use these systems. The IT department will need to be involved in the planning phase to ensure that the necessary changes are made smoothly and efficiently.
Second, the company needs to consider the potential benefits and pitfalls of outsourcing the IT maintenance and development. Outsourcing can provide cost savings, as well as access to specialized expertise and resources. However, it can also lead to loss of control and potential security risks if the company is not careful in selecting a reputable and reliable vendor.
As for strategic technology trends, Delta Corporation may wish to consider trends such as cloud computing, artificial intelligence, and the Internet of Things. These trends can offer significant benefits to companies that are able to effectively adopt and utilize them, but they also come with their own set of challenges and considerations.
In terms of a company in Saudi Arabia, it is difficult to provide specific information without more context. However, in general, a company that is able to align its overall strategy with its IT strategy is likely to see several benefits. This includes increased efficiency and productivity, better decision-making, and the ability to better leverage technology to achieve business goals. On the other hand, a company that is not able to align these strategies may struggle to effectively utilize technology and may face delays or disruptions in its operations. Aligning the two strategies requires careful planning and coordination, as well as a strong understanding of the company’s goals and the role that technology can play in achieving them.
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