Submit an example of a political protest slogan OR an advertisement slogan from the last three years, and comment on the ways in which it exploits the properties of language in order to attract attention.
ANSWER
One example of a political protest slogan from the last three years is “Black Lives Matter”. This slogan exploits the properties of language by using simple, powerful words that are easy to remember and repeat. The use of the word “black” in the slogan immediately grabs the attention of the audience, as it is a powerful and emotionally charged word that is often associated with issues of race and discrimination. The use of the word “lives” emphasizes the humanity of the individuals being protested for, and the word “matter” conveys the importance and urgency of the issue. Overall, this slogan effectively uses language to attract attention and convey a powerful message.
Example 2 – an advertisement slogan
“Just Do It” – Nike
This slogan uses simple, powerful language to convey a strong message of determination and motivation. The imperative verb “do” calls for immediate action, while the use of the word “just” suggests that achieving one’s goals is not as difficult or daunting as it may seem. The repetition of the letter “t” in “Just” and “It” creates a sense of rhythm and emphasis, drawing the attention of the reader or listener. Overall, the slogan effectively utilizes language to grab the audience’s attention and motivate them to take action.
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